Believe it or not hundreds if not thousands of people all over the country are partaking in dog weddings. The pastime is very niche; often a humorous tongue-and-cheek ceremony for pet owners noticing the ‘love’ between two dogs. But it’s not as much about the dogs as it is offering an interesting diversion for dog owners wanting to network with one another. There is just one problem… how many wedding planners design weddings for dogs? The answer is not very many. This is a good thing for you, because it allows you to dominate the market. And the best way to do this is by branding your business with wedding planner bones.
What are wedding planner bones, and how can they help brand a business? Wedding planner bones are simply pieces of candy designed for humans or dogs that would somehow display your company’s logo. This is where the ‘branding’ comes in. When your potential clients reach for their wedding planner bones, they would be reminded of your business, since it would be advertised on the package the candy came in, or maybe even the candy itself.
How can you get wedding planner bones containing your company’s logo directly on them? Your best bet is looking into companies that distribute private label candies. In this process they make the candy, but allow you to distribute it as if you were the manufacturer. This includes printing your logo onto the candy itself.
If you have trouble finding affordable companies to provide private label wedding planner bones, consider buying existing bone candy and incorporating it with an elaborate package, such as a gift basket. You would fill the gift basket with the candies and place your logo onto the basket instead of the candies. You could also include a card further advertising your business. As far as specific candies, consider looking into Doggone Good, which offers colorful bone candy for human consumption.
Once you have acquired your wedding planner bones, you need to distribute them to potential clients. One thing you could do is make an arrangement with the local vets in your area. See if they will allow you to distribute your candies inside or outside their office in exchange for a fee. You can also use a website to help distribute your wedding planner bones. Tell the visitor you will offer them a free basket of bone candy in exchange for their subscription to an email or print newsletter. Mail out the wedding planner bones once you have received their information. This is the first way your company’s services will be introduced to them. The second way will be through the subsequent newsletters you will send either to their email inbox or regular mailbox. Keep in mind snail mail is a little more powerful, since a person may provide an email address that they will never check. Granted, they could throw away a snail mail advertisement, but even then you will have a few seconds to connect with them before the ad hits the trash.